July 25, 2018

The Negatives of Dropshipping (and How to Overcome Them!)

It feels like dropshipping has never been at a higher point than now. It makes sense—look at the some of the top Google searches related to it: You got excited and decided to research more? Then you undoubtedly came across these not so positive suggestions, too: The thing about dropshipping is that it seems like a quick and easy way to become a profitable location-independent business owner, but there are some downsides that might detract you from pursuing this venture. In this guide, we talk about the five most common challenges of dropshipping and our solutions to them. Dropshipping is too new This is a common myth, and the one that isn’t hard to understand—the popularity of dropshipping has multiplied over the past 5 years: However, dropshipping has actually been around for a long time—around 15 years!—and has also been […]
July 18, 2018

How to Make the Most of Your Dropshipping Customers and Leads

Attracting a lot of traffic to your dropshipping store definitely has its benefits. More people = more chance to sell, right? True. But more targeted traffic and loyal, recurring visitors = a profitable dropshipping store for a long time ahead. With some highly intentional marketing strategies, you can create a system that brings you new, highly relevant traffic consistently and increase the average customer value and the revenue you generate. Let’s get started! Go after the most targeted eCommerce traffic For your dropshipping leads and buyers to turn into loyal and recurring customers, you first want to ensure you’re attracting the right people and encourage them to naturally progress through your channels and store. There are several tips to keep in mind and implement to make this happen. Make their first touchpoint an experience Imagine this. You’ve been wanting to […]
July 11, 2018

How to Write Dropshipping Product Descriptions That Stand Out and Sell

Your product descriptions are important for two reasons: First, you want your products to be something your target customers can resonate with. This way, they can see it as something that fills their need. Secondly, you want to make sure search engines can understand what it is you’re selling in order to serve your ideal customers with your products when their needs materialize in the form of a Google search. If you’re tempted to simply go with the product descriptions you got from your supplier on AliExpress or just with any supplier description in general, this guide will change your mind and give you simple action steps to write brilliant product descriptions for your dropshipping store. First things first: why you need your own product descriptions When you first import products into your dropshipping store, using the existing descriptions looks […]
June 25, 2018

How to Win on Social Media With Your Dropshipping Store

The potential buyers for your dropshipping store are hanging out on social media, so that’s where you should be, right? It makes a lot of sense: online stores that have a social presence have 32% more sales on average than stores that don’t. The variety of content you can now create across social platforms is constantly growing and there probably hasn’t been as good time as now to be present on social media as an online store. However, there is a flipside to that: there are probably *too* many options, which can easily turn into a timesuck. You want to make sales, but doing too many things at once distracts you and dilutes your efforts—here are a few things to keep in mind: You don’t need to be on every platform. Below, we’ll talk about Facebook, Instagram, and Pinterest, and […]